The IMGC brand identity embodies the call for 'enabled optimism'. Every aspect that makes up the brand's visual and verbal identity has been specially chosen to represent this primary theme.
The logo, the nucleus of our brand's identity, is the definition of growth through accessible housing, and to home ownership as a whole.
The brand's primary colour Orange communicates our core thoughts of optimism and openness. What is brought to life so vividly in the visual language is also articulated in words through the its brandline 'Defining Tomorrow'. It speaks of our Company's vision for a future filled with hope, confidence, foresight, assurance and clarity. The brandline also communicates our commitment to redefining the ways and means to home ownership, and our belief that a brighter tomorrow is within the reach of every potential home owner.